Hello! I'm Natalie

I architect & build digital marketing systems
Ever since I was a young girl, I dreamed of building the cool, futuristic tech I saw in movies and on TV. Fast-forward years later - as an engineering manager I lead rock-star teams that produce amazing web products. My focus is on building mobile-first enterprise web systems and omnichannel digital experiences for emerging companies transitioning out of R&D and into public customer offerings. I’d love to see what I can help you with!
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Attitude Is The Difference Between An Ordeal And An Adventure


I specialize in leading multimillion-dollar enterprise digital marketing implementations for billion-dollar companies. 

Of course, I didn’t just land into this specialization overnight! A couple of years after graduating college, I found myself sitting at a Seattle Starbucks thinking about the things I was naturally drawn to. I loved planning and organizing things, I loved creating and designing things, and I was fascinated by technology! A career in web development seemed like the perfect combination of all these passions.

My degree wasn’t in CS, but I submitted my resume to Microsoft anyway. I’ve always been the kind of relentlessly driven, ambitious person that has the audacity to reach for what others would deem unreachable. I just wanted to get my foot in the door.

That was nearly 20 years ago, and while my career took many twists and turns before I eventually found my way to web development, it enabled me to log thousands of hours successfully leading software product releases at Microsoft and many other top-tier companies. As an Engineering Manager, Sr. Program Manager and, Agile Coach, I’ve spent years working with engineering teams and collaborating with marketers and senior leadership executives at all levels to produce customer-facing products that are used by millions of people every day. 

Now my focus is exclusively on web development and technology.  Today the web has ballooned into a network of APIs connecting purpose-built services allowing users to connect to your brand through a plethora of channels. I'm passionate about architecting, directing, and building large-scale custom enterprise web systems that provide the agile flexibility needed to respond to the demands of today’s fast-growing businesses.

I'd love to show you how I can help your business build a world-class digital customer experience!


I’m excited to share with you some of my accomplishments. Tap the icons below to learn more about my Agile coaching work, my experience as a Digital Product Manager, or take a look at some of my favorite personal web projects so far!

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Agile Coaching
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Product Management
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First String Web Project
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Las Uvas Web Project


I’ve worked with and led rock-star agile teams to produce next-level applications and experiences for clients such as:

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Are you looking for a customer-centric Engineering Manager who can make an immediate impact by building the tools, practices, and products that will support your business goals and help you achieve your company vision!? Let’s chat!

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