You've proven product-market fit. You've raised your round. Now you're expected to scale, FAST. But your roadmap is reactive chaos. Sales wants features the board promised. Engineering pushes back on timelines. Customer feedback pulls you in ten directions. And you're the bottleneck on every product decision.

You know you need product leadership, but full-time feels like too big a bet. And fractional consultants who work with five clients at once? They give you frameworks and disappear before anything sticks.

I work differently than most fractional product leaders.

Instead of juggling multiple clients, I embed with one company at a time. Because real transformation (the kind where frameworks actually stick and teams align) requires going deep, not staying surface-level.

I don't just create product strategy, I build frameworks your engineering team will actually commit to, establish cross-functional processes that eliminate constant firefighting, and create the discipline that works after I leave.

• Building product strategy that scales across competing stakeholder needs. At a high-growth autonomous vehicle company, I led product strategy to evolve their corporate site from a single-purpose marketing tool into a company-wide platform serving 6 business units. I established cross-functional frameworks that eliminated constant firefighting and prioritized competing needs across customer service, recruiting, marketing, delivery, ridehail, and regulatory teams while maintaining product coherence.

• Navigating 0→1 product strategy from concept to funded MVP. As Co-Founder/CTO at a mobile video startup (Founder's Institute), I conducted customer discovery across three segments, defined product vision and revenue model, and managed the development cycle that delivered a clickable prototype and MVP securing initial angel investment.

• Turning product strategy into measurable revenue growth. At a digital product agency, I led monetization strategy designing and launching a tiered subscription model that generated meaningful revenue within the first quarter after initial launch. I also spearheaded the agency's pivot from web consultancy to restaurant-focused SaaS, defining the product strategy and building a self-service portal with integrated reservations, payments, and ordering. This eliminated the services bottleneck and created a scalable revenue model.

• Surfacing insights that reshaped product direction. At a financial services consultancy, I led user studies for a financial services platform that surfaced key product updates and feature enhancements to improve user flow in the redesigned site. The resulting product strategy and prioritization approach reduced support tickets by 70% and continued driving adoption long after I left. As one executive put it: "You didn't just fix our process, you changed how we think about product."

• Discovery + Strategy: Deep dive product review using my Product Diagnostic Framework. I assess your recent product launches, adoption rates, customer feedback, prioritization approach, and metrics to uncover gaps between leadership goals and what's actually shipping. The result: Strategic product roadmap aligned with your business objectives.

• Build + Execute: Fully embedded with your team to implement frameworks, establish cross-functional processes, and mentor your people. I don't just advise, I build the product discipline with you. This includes roadmap planning, prioritization frameworks, stakeholder alignment rituals, and the hard conversations that get teams bought in.

• Ongoing: We evaluate together: continue as embedded fractional, transition to advisory retainer (5-10 hrs/month), or I help you hire and onboard a full-time product leader. You get frameworks that stick and the capability to operate without me.

I've spent 20 years on both sides of the product-engineering divide as a software engineer, engineering manager, and product strategy executive. I've built the features and shaped the strategy. That foundation is why engineering teams trust me and leadership gets straight answers.

I've led product strategy across automotive tech, SaaS platforms, and digital agencies. I've navigated pivots from services to product-led growth, managed regulated industry complexity, and built roadmaps that survived executive scrutiny. I've seen what breaks as companies scale, and I recognize the patterns before they become crises.

My approach is direct, collaborative, and grounded in reality. I ask hard questions, surface uncomfortable truths about product-market fit and delivery risk, and facilitate the decisions that get both engineering and leadership committed to the same plan. Teams appreciate that I understand their constraints. Executives value that I don't sugarcoat what's working and what isn't.